How we review a listing.
Like a guest first, then against the market.
What a guest needs to book.
- 01UnderstandWhat this place is, in two seconds.
- 02TrustPhotos and text that match.
- 03See the valueA price that makes sense next to the alternatives.
- 04ActNothing left to figure out before booking.
Where it fails.
- Clicked, then leftThe title and first photo didn’t answer the question.
- Read, then hesitatedThe description didn’t build trust.
- Compared, then chose anotherThe price didn’t match the value shown.
Our approach.
What is usually suggested
- Add more photos
- Rewrite everything
- Lower the price
- Hope it works
More noise, no result.
Sampo Stays
- Find the point where guests drop
- Fix what matters, in order
- Keep the price, show the value
- Measure after 14–30 days
Fewer changes, more bookings.
What we look at.
AI does the analysis. A person makes the calls.
- Your photos, in the order guests see them
- Title, description and layout
- How the listing appears in search
- 90 days of pricing data
- Competitor rates nearby
- Local events within 50 km
Who does the work.
Toni Sampo
Founder, Sampo Stays
Identifies where bookings are lost and implements the fixes.
Skiing from the door. Say it in the first line, not the last.
Ready when you are.
Start with the 19 € report.